Discussing strategic goals with your client is of key importance if you plan on being succesful in the long run and not a blip on the cool radar. Yes it can be hard. Often your client becomes irritated when you start asking those difficult questions. He probably just planned on telling you what to do and have you running in every direction. Now your sitting there asking: Why? To what end? Symptom busting or fundamental change?

As the saying goes: No pain, no gain.

Let’s be thankfull that a lot of crap on the net is just for free, staying there without calculating the effect on the visitor, without any attempt on evaluating the business needs.

There’s a lot of beautifull ‘design’ on the web and it’s just for free, we are so used to the
fact that all things must have a ‘raison d’être’.