More Persona examples

At the moment it seems more and more people are interested in using personas in the development process of writing software or creating websites. Here are 3 more examples and some really good introductions to personas

Examples

• Meet Kelly – Sample user persona development -by Debra Levin Internet archive
  The following is a sample persona for ToMarket, a fictional employment Web site for marketing professionals.
• Persona of a Cognetics Design Specialist Internet archive
  Example persona of an employee, showing customers how the company builds these profiles.
• Examples from a travel website build according to main types of travellers

Articles

• Introduction to creating user profiles and personas with an example of a financial trader [PDF]
• Dealing With Uninvolved Customers
  Here are a few tactics to help developers get the information they need from the project’s business representatives.
• What’s your customer’s persona?
  

  Every year, one health care company throws a birthday party for “Gerta,” complete with birthday cake. But Gerta’s not an employee, supplier, or even a real customer. What makes her special? Gerta is the “persona” who embodies the specific characteristics of that company’s target customer.

• Mort, Elvis and Einstein: 3 developer personas used to write the ASP.net framework [DOC] ( HTML version from Google)
  This is a whitepaper dealing with APIs and how these 3 personas are used to build requirements and features lists.
• Upping The Ante Understanding business & design through casino poker
  3 part serie on how to use personas