More Persona examples

Update

Persona tool, a form for sales and marketing people to create personas
Last updated on 13th November 2007.

At the moment it seems more and more people are interested in using personas in the development process of writing software or creating websites. Here are 3 more examples and some really good introductions to personas

Examples

• Meet Kelly – Sample user persona development -by Debra Levin Internet archive
  The following is a sample persona for ToMarket, a fictional employment Web site for marketing professionals.
• Persona of a Cognetics Design Specialist Internet archive
  Example persona of an employee, showing customers how the company builds these profiles.
• Examples from a travel website build according to main types of travellers

Articles

• Introduction to creating user profiles and personas with an example of a financial trader [PDF]
• Dealing With Uninvolved Customers
  Here are a few tactics to help developers get the information they need from the project’s business representatives.
• What’s your customer’s persona?
  

  Every year, one health care company throws a birthday party for “Gerta,” complete with birthday cake. But Gerta’s not an employee, supplier, or even a real customer. What makes her special? Gerta is the “persona” who embodies the specific characteristics of that company’s target customer.

• Mort, Elvis and Einstein: 3 developer personas used to write the ASP.net framework [DOC] ( HTML version from Google)
  This is a whitepaper dealing with APIs and how these 3 personas are used to build requirements and features lists.
• Upping The Ante Understanding business & design through casino poker
  3 part serie on how to use personas