I found an old draft for a post that I was going to publish a loooong time ago, but it still makes sense:
- Make sure you have a web governance models which supports a distributed web authoring model
- Emphasize the benefits of distributed web authoring to SMEs
- Make sure you have appropriate training and tools for new web authors
- Try out the new publishing paradigm on a few “ringer” SMEs who you know will do a good job and use them as success stories to recruit others
- Make a business case for formally distributing web authoring in your organization and present it to management
- And, if all else fails, turn off their lights.