7 years ago, you might have found yourself in a server-room fiddling with pcs and servers. The next minute you were answering a marketing manager somewhere on the other side of Europe, about how to get his page to show … Continue reading
2.060.000.000 result from Google. That’s a lot. All those results are pages about “click here, do this, do that”. Why do people still use that on a website? “Click here” is one of those text fragments that seem to stick … Continue reading
I was asked if I had any experience with content strategy by an online communication expert and I could not give a clear answer. I didn’t have a clear-cut idea of what content strategy actually was. The concept is pretty … Continue reading
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