2.060.000.000 result from Google. That’s a lot. All those results are pages about “click here, do this, do that”. Why do people still use that on a website? “Click here” is one of those text fragments that seem to stick … Continue reading
I was asked if I had any experience with content strategy by an online communication expert and I could not give a clear answer. I didn’t have a clear-cut idea of what content strategy actually was. The concept is pretty … Continue reading
My bookshelf needed some reorganisation lately and I came across Steve Krugs book “Don’t make me think“. I remembered reading something about a dreaming CEO. At that time it made me laugh. But now, it is more likely to make … Continue reading
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